Nintendo says the concept behind My Mario is to create products that parents and kids can enjoy together in everyday settings. The lineup will feature items developed both in-house and in collaboration with partner companies, with additional products planned for future release.<\/p>\n\n\n\n
Here\u2019s what\u2019s included at launch:<\/p>\n\n\n\n Mario-Themed Building Blocks<\/strong> Building Block Mario (3-piece set): \u00a52,980 (tax included)<\/p>\n\n\n\n Mario Building Blocks Special Set (30-piece set): \u00a519,980 (tax included)<\/p>\n\n\n\n Interactive Picture Book<\/strong> Big Face Mario Picture Book: \u00a51,870 (tax included) \u2013 published by Shogakukan Free App for Mobile & Switch<\/strong> Big Face Mario App: Free \u2013 Nintendo Stop-Motion Animated Shorts<\/strong> Frame-by-Frame Mario: Free \u2013 Nintendo<\/p>\n\n\n\n More to Come About Nintendo \u00a92025 Nintendo. All Rights Reserved. Nintendo and the Nintendo are registered trademarks in the US and\/or other countries.<\/p>\n","protected":false},"excerpt":{"rendered":" Nintendo is taking Mario into a whole new playground \u2014 literally. The company has announced \u201cMy Mario\u201d, a brand-new merchandise line aimed at toddlers and preschoolers, set to launch August 26, 2025. The series will debut at Nintendo TOKYO, Nintendo OSAKA, and Nintendo KYOTO stores, with more products on the way. Bringing Mario Into Everyday […]<\/p>\n","protected":false},"author":3,"featured_media":1176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[178,177],"tags":[],"class_list":["post-1188","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-multi","category-switch","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/tasteshk.com\/index.php\/wp-json\/wp\/v2\/posts\/1188"}],"collection":[{"href":"https:\/\/tasteshk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tasteshk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tasteshk.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tasteshk.com\/index.php\/wp-json\/wp\/v2\/comments?post=1188"}],"version-history":[{"count":1,"href":"https:\/\/tasteshk.com\/index.php\/wp-json\/wp\/v2\/posts\/1188\/revisions"}],"predecessor-version":[{"id":1189,"href":"https:\/\/tasteshk.com\/index.php\/wp-json\/wp\/v2\/posts\/1188\/revisions\/1189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tasteshk.com\/index.php\/wp-json\/wp\/v2\/media\/1176"}],"wp:attachment":[{"href":"https:\/\/tasteshk.com\/index.php\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tasteshk.com\/index.php\/wp-json\/wp\/v2\/categories?post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tasteshk.com\/index.php\/wp-json\/wp\/v2\/tags?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/tasteshk.com\/wp-content\/uploads\/2025\/08\/100825_Mario3-1024x381.jpg\")
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Classic characters like Mario and Luigi, along with familiar Super Mario items, are recreated as chunky, brightly colored blocks sized for small hands. Some character blocks will even double as amiibo, unlocking special features in compatible Nintendo Switch games.<\/p>\n\n\n\n![\"\"](\"https:\/\/tasteshk.com\/wp-content\/uploads\/2025\/08\/100825_Mario2.jpg\")
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A tactile Mario pop-up-style book where kids can turn dials and levers to make Mario\u2019s face move \u2014 his mouth opens, his head spins \u2014 adding a playful, hands-on twist to story time.<\/p>\n\n\n\n
(Available in bookstores across Japan.)<\/p>\n\n\n\n![\"\"](\"https:\/\/tasteshk.com\/wp-content\/uploads\/2025\/08\/100825_Mario4.jpg\")
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A companion interactive app lets toddlers drag, twist, and poke Mario\u2019s face, triggering funny expressions and cute reactions. Available both as a mobile download and as Nintendo Switch software.<\/p>\n\n\n\n![\"\"](\"https:\/\/tasteshk.com\/wp-content\/uploads\/2025\/08\/100825_Mario5-1024x378.jpg\")
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(Requires iOS 15+\/Android 6.0+ for mobile.)<\/p>\n\n\n\n
A series of one-minute stop-motion Mario shorts, showcasing expressive faces and playful antics, created specifically for young audiences. Episodes will be released periodically on the My Mario official website and other platforms.<\/p>\n\n\n\n![\"\"](\"https:\/\/tasteshk.com\/wp-content\/uploads\/2025\/08\/100825_Mario6.jpg\")
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Nintendo confirmed that My Mario will expand to include clothing, household goods, plush toys, and more, with some items planned for overseas release in 2026. The initiative is part of Nintendo\u2019s broader goal to introduce its iconic IP to new generations while offering unique, smile-inducing entertainment experiences.<\/p>\n\n\n\n
Founded in 1889 as a playing card manufacturer, Nintendo has evolved into one of the most influential companies in the gaming industry. From the Family Computer in 1983 to the current Nintendo Switch 2, the company has sold over 860 million hardware units and 5.9 billion games worldwide, creating legendary franchises such as Mario, Donkey Kong, The Legend of Zelda, Metroid, Kirby, Animal Crossing, Pikmin, and Splatoon. With My Mario, Nintendo continues its mission to expand the reach of its IP while delivering creative, original entertainment to players of all ages.<\/p>\n\n\n\n